Thursday 26 August 2010

The Game and the Shoe


A POP-UP museum and store have opened in Harlem to celebrate basketball and sneaker heritage, as part of the World Basketball Festival hosted by Nike, Jordan and Converse. The store is selling T-shirts highlighting the national basketball teams competing in exhibition games (left, $30 off the rack, $35 customized).


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Hiroko Masuike for The New York Times

Related

Cousin Claudine Has New Stretch Bracelets (August 12, 2010)

The Shopping Urge Can Hit Anytime (August 12, 2010)

‘Jersey’ Seems to Be the Word (August 12, 2010)

Scouting Report (August 12, 2010) Hyperdunk 2010 sneakers are $120. BLVD 134, the store, is at 2504 Fredrick Douglass Boulevard (at 134th Street); (646) 380-0259; Ballroom, the gallery, is at No. 2490, (646) 380-0257 (above, the Jersey Wall at the gallery). Open Monday to Saturday, 11 a.m. to 7 p.m.; closing Sept. 15. Downtown, Nike’s 255 Studio at 255 Elizabeth Street (at Prince Street), (212) 625-3504, is dedicated to basketball.

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